Export insights
Practical guides to export readiness, understanding new markets and developing international sales.
THE EXPORT KNOWLEDGE BASE
Understand the options.
Choose your next step.
Four practical guides for manufacturers: from export basics to distribution, sales responsibilities and delivery terms.
FMCG distribution channels
From your factory to a purchase abroad. Choose a route that fits your product range, pricing and ability to serve the market.
Read the guideExport manager: hire in-house or work with a partner?
Export development needs consistent work. Hiring another employee is one way to organise it.
Read the guideIncoterms 2020: delivery terms in practice
A product price does not tell you who pays for carriage, handles customs or bears the risk of damage. Agree those responsibilities before sending a quotation.
Read the guideWhat is export, and how do you start selling abroad?
From the definition to the manufacturer’s decisions: what to sell, to whom, on what terms, and who will take responsibility for developing sales.
Read the guideArticles and practical examples
How to calculate a retail price for export
Calculate an FMCG shelf price from freight, distributor and retailer margins, tax and exchange rates. A worked example and Expanta’s free calculator.
Free tools for exporters: pallets, Incoterms and shelf pricing
How many pallets fit in a truck? Which Incoterms rule suits your delivery, and what will your FMCG product cost on the shelf? Try Expanta’s free tools.
Is your business ready to export? Five questions to ask first
Before approaching overseas buyers, take a closer look at your product, resources and expansion goals.
How to select an export market: compare opportunity, not just size
A large market is not automatically the right destination. Consider these factors before choosing where to expand.
Store checks abroad: what to look for before meeting a buyer
Prices are only the beginning. A well-planned store check helps you understand the context for your product.