Category research in retail outlets
A store check shows what shoppers encounter in selected outlets. We look at brands, product variants, pack sizes, prices and presentation. These insights are particularly useful for FMCG manufacturers preparing an international offer.
Before starting, we agree on the category, locations, store formats and observation checklist. Findings relate to the stores visited and the date of the visit; a limited sample is not presented as a complete picture of the country.
What our work can cover
The final scope is agreed after we understand your product, market and objectives.
When is it useful?
When preparing an offer for an international buyer, comparing product positioning or investigating a category in specific retail chains.
What the work delivers
You receive a structured summary of the agreed store sample. It helps you assess positioning and prepare for distributor or buyer conversations. Availability in a particular location is agreed individually.