Market entry planning and implementation
An export strategy defines where to sell, to whom, on what terms and how to organise the work. We start with your product, objectives and resources. The plan also identifies which tasks your team will deliver and which Expanta will take responsibility for.
We use market findings to select an approach to reaching buyers, then define the sequence of activities, how to test assumptions and when to make further decisions. We can take on an agreed part of the plan or coordinate implementation with your team.
What our work can cover
The final scope is agreed after we understand your product, market and objectives.
When is it useful?
When you want to turn an initial idea into an organised project, enter another country or align your team around a shared objective.
What the work delivers
You receive a market entry plan with priorities, responsibilities and ways to assess progress. It can form the basis for an ongoing operational engagement with Expanta. During implementation, we update the agreed activities using buyer feedback and the results of our work.