EXPANTA / TOOLS

Calculate an FMCG shelf price

From export price to shelf price: freight, import costs, margins, tax and currencies. A calculator for FMCG products in any market.

01 / Product and market

FMCG product nameFMCG category

Ship-from country

Poland

Assumed product origin

Poland — this calculator assumes Polish-origin products. A business address in Poland alone does not establish product origin.

Destination marketRegion / state (if relevant to tax)HS / tariff code (if known)Input price basisNet price per unitQuote and cost currency

02 / Pallet and freight

Product units per pallet

Freight per pallet — same currency

Help me estimate units per pallet

Estimate for identical upright cartons with no overhang. Confirm stackability and packaging strength.

Pallet length (mm)Pallet width (mm)Carton length (mm)Carton width (mm)Carton height (mm)Empty pallet height (mm)Max height including pallet (mm)Carton gross weight (kg)Max goods weight excluding pallet (kg)Units per carton

03 / Import and tax

Rates are not yet fetched automatically. Verify them for the product code, origin, destination and import date. Missing data does not mean a 0% rate.

Duty per unit — amount in quote currencyExcise / product charges per unitOther net costs per unitShelf VAT / sales tax (%)

I confirm the entered import charges and tax for this product; I enter 0 only if they do not apply.

Recoverable import VAT is not added to the margin cost base. Include non-recoverable charges in costs. Final tax estimates the gross price; retail price display conventions depend on the market.

Check duties and taxes in Access2Markets ↗

04 / Margins and currencies

Distributor gross margin (%)Retailer gross margin (%)Destination currency1 quote currency unit = how much local currency?

Gross margin is the margin as a share of the net selling price. At 40% GM, cost is divided by 0.60.

You can enter a rate manually. NBP rates are reference rates, not transaction or customs rates.

Assumptions and sources

NBP — API ↗

European Commission — VAT rates ↗

How do you calculate a retail price step by step?

Follow a worked example with an FCA price, freight costs and margins. The guide also explains which inputs to prepare and how to compare the result with market prices.

Read the guide and worked example