Expanta Global Reach
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Calculate an FMCG shelf price

From export price to shelf price: freight, import costs, margins, tax and currencies. A calculator for FMCG products in any market.

01 / Product and market

Ship-from country

Poland

Assumed product origin

Poland — this calculator assumes Polish-origin products. A business address in Poland alone does not establish product origin.

02 / Pallet and freight

Help me estimate units per pallet

Estimate for identical upright cartons with no overhang. Confirm stackability and packaging strength.

03 / Import and tax

Rates are not yet fetched automatically. Verify them for the product code, origin, destination and import date. Missing data does not mean a 0% rate.

Recoverable import VAT is not added to the margin cost base. Include non-recoverable charges in costs. Final tax estimates the gross price; retail price display conventions depend on the market.

Check duties and taxes in Access2Markets ↗

04 / Margins and currencies

Gross margin is the margin as a share of the net selling price. At 40% GM, cost is divided by 0.60.

You can enter a rate manually. NBP rates are reference rates, not transaction or customs rates.

Assumptions and sources

NBP — API ↗

European Commission — VAT rates ↗